De omnibus dubitandum
7 Aug 2012
I used to like TED. In fact I loved it so much I linked to it in this blog’s sidebar (where only truly loveable links dare tread), and recommended the site – and a number of specific TED talks – to people regularly.
But gradually I fell out of love with TED. It seemed to me that the substance I perceived in those early TED talks, the powerful meaning they conveyed and the strength of their messages, were all diminishing.
TED talks have become more about style, about delivering a story in as powerful a way as possible, regardless of the actual worth of that story. They became exercises in propaganda speeches.
In a recent article for The New Republic, professional cynic Evgeny Morozov reviews three e-books from TED’s publishing division, and his commentary on the whole TED movement is eloquently scathing:
“Today TED is an insatiable kingpin of international meme laundering—a place where ideas, regardless of their quality, go to seek celebrity, to live in the form of videos, tweets, and now e-books. In the world of TED—or, to use their argot, in the TED “ecosystem”—books become talks, talks become memes, memes become projects, projects become talks, talks become books—and so it goes ad infinitum in the sizzling Stakhanovite cycle of memetics, until any shade of depth or nuance disappears into the virtual void.”
In the same article, when reviewing TED’s decision to publish short e-books instead of properly sized tomes, Morozov is equally dismissive:
“When they launched their publishing venture, the TED organizers dismissed any concern that their books’ slim size would be dumbing us down. “Actually, we suspect people reading TED Books will be trading up rather than down. They’ll be reading a short, compelling book instead of browsing a magazine or doing crossword puzzles. Our goal is to make ideas accessible in a way that matches modern attention spans.” But surely “modern attention spans” must be resisted, not celebrated. Brevity may be the soul of wit, or of lingerie, but it is not the soul of analysis. The TED ideal of thought is the ideal of the “takeaway”—the shrinkage of thought for people too busy to think.”
I find it hard not to agree with the man. When I saw my first few TED talks, I genuinely believed that this sort of thing could help change the world. Now, I fear, it’ll primarily help to dumb us down.
It’s not just TED where this trend of techno-global-fetishism is taking hold. I’m subscribed to the UK edition of Wired magazine, and recently I’ve become a little disenchanted with their ceaseless sycophantic reporting on internet start-ups and the incestuous Silicon Valley venture capitalist circles in which they move.
It’s not about actual worth any longer – it’s about hip stories on cool tech (ideally with some connection to Apple’s shiny devices) with substance an optional ingredient. Again, Morozov describes it perfectly:
“The recipe is simple. Find some peculiar global trend—the more arcane, the better. Draw a straight line connecting it to the world of apps, electric cars, and Bay Area venture capital. Mention robots, Japan, and cyberwar. Use shiny slides that contain incomprehensible but impressive maps and visualizations. Stir well. Serve on multiple platforms.”
This is not an encouraging trend. Especially when you look at related trends in the technology world, such as the over-valuation of Facebook and their $1bn Instagram deal, the signs are there: it’s a whole new bubble, filled with metric tonnes of effervescent hot air.